Inside the evolution of orchestral sampling: an interview with ProjectSAM

What core philosophy has stayed the same since the days of Symphobia or True Strike, and what has changed the most about your approach?

What has remained constant since we started ProjectSAM in 2001 is our absolute focus on sound quality and articulations. Back then, industry-leading libraries were primarily recorded with close microphones, meaning you had to drench them in reverb to achieve a realistic orchestral sound. We felt differently. We believed capturing the natural acoustic perspective of an orchestra from a distance would create a much more convincing experience. We recorded a free proof of concept with local conservatory players, and the response nearly crashed our school’s server.

What has changed most dramatically is software development, user interface design, and social media. In the early days, you hardly needed a GUI. Products like SAM Horns were simply collections of presets for GigaSampler and Kontakt, and supporting multiple physical DVD installation formats was a buggy challenge. Today, modern libraries demand extensive coding, scripting, and UI design. Since 2008, we have focused exclusively on Kontakt, and Lineage Strings is our first library developed entirely for Kontakt 8. Focusing on a single platform allows us to dedicate all our energy to delivering the best possible sound and musical experience.

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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.

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