Main the Photo voltaic Revolution: Wealthy Feola Explains How Photo voltaic Unique Reveals Excessive-Worth Leads

On the earth of photo voltaic gross sales, discovering heat leads is akin to placing gold. Whereas conventional door-to-door gross sales have lengthy been a dependable method, the true treasure trove lies in high-value leads. That is exactly the place Photo voltaic Unique, an eight-figure photo voltaic advertising and marketing firm, has established itself because the trade chief, connecting the nation’s most revered photo voltaic corporations with pre-set appointments and high-value leads.

I sat down with Founder Wealthy Feola to debate Photo voltaic Unique’s stellar file of collaborating with over 3,000 happy shoppers throughout 286 markets and 45 states, whereas delivering a powerful over two million residential and business photo voltaic leads.

Tailoring Adverts To Unearth Excessive-High quality Leads

Feola started his profession as a door-to-door salesperson specializing in dwelling upgrades practically 15 years in the past. A number of of his account representatives even have backgrounds in photo voltaic gross sales, giving them firsthand data of what it takes to safe receptive leads. For Feola and his workforce, it’s clear {that a} personalized method is perfect for each in-person and digital high-value leads.

Photo voltaic Unique targets viable leads by investing in advert campaigns throughout platforms corresponding to Google, Fb, and YouTube. Feola defined, “The extra knowledge you could compile as quick as potential, the higher you get at concentrating on higher-quality candidates on these platforms. The secret is discovering financially certified leads who’ve buying intent.”

As Feola identified, what makes photo voltaic advertisements extremely efficient in a single state could not yield the identical ends in one other. Completely different states have various web metering rules, and in sure markets, owners can’t fully offset their power necessities.

“It’s powerful for photo voltaic distributors to navigate. It takes a number of time to know these completely different insurance policies. However that’s the place we are available in,” mentioned Feola. “A whole lot of planning and technical experience goes into operating a reliable advert that doesn’t get shut down as a consequence of lack of coverage compliance. We have now it right down to a science.”

All of that is notably essential given the rising significance of digital gross sales. Feola defined, earlier than the pandemic, 80-90% of photo voltaic gross sales had been carried out in particular person. Presently, that proportion has decreased to 50%, with digital gross sales constituting the remaining half.

In response to Feola, a pivotal component of Photo voltaic Unique’s technique has concerned consolidating their operations right into a single account via which they handle all their advertisements on Fb, Google, and YouTube. This method has enabled them to progressively spend bigger quantities on these platforms over time.

“We now function from one seasoned account that has been gaining credibility over the past six years,” mentioned Feola. “We at all times pay on time. Well timed funds maintain important worth for Google, and that’s serving to us proceed to scale up.”

Photo voltaic Unique Excels in Producing Excessive-Worth Leads

One standout providing from Photo voltaic Unique is using their devoted name middle, supplied freed from cost to shoppers throughout their trial interval. This name middle empowers associate corporations to schedule appointments with the unique leads supplied by Feola and his workforce.

“The truth that we provide our name middle totally free is a large perk that may assist our shoppers save time, in order that they solely meet with essentially the most certified and ready-to-buy owners,” he mentioned.

Given the technical prowess of the Photo voltaic Unique workforce, it comes as no shock that their advertisements have constantly ranked as essentially the most considered on Google and YouTube for the previous three years.

Feola went on, “We’re taking about 26% of the market share. Our subsequent greatest competitor is at 13%. We might hypothetically quadruple our spend and nonetheless be capable to preserve a really related price per lead.”

Past Photo voltaic Gross sales: A Vibrant Future Forward

Feola envisions Photo voltaic Unique as a one-stop store for photo voltaic lead campaigns in any market and with any goal demographic throughout the nation, a testomony to his dedication to development. However he’s not stopping there.

The workforce is now centered on launching different advertising and marketing corporations that leverage their advert spending and knowledge analytics experience in fields adjoining to photo voltaic, together with roofing, pest management, safety, and even debt consolidation. Like Photo voltaic Unique, these advertising and marketing ventures are actually swiftly rising as trailblazers throughout these parallel verticals, proving that, below Feola’s management, the sky’s the restrict.

About Wealthy Feola and Photo voltaic Unique

Wealthy Feola is the Founding father of Photo voltaic Unique, an 8-figure advertising and marketing firm that generates distinctive, certified leads and appointments for photo voltaic corporations throughout the nation. Photo voltaic Unique has been featured in Digital Journal, Yahoo Finance, NBC and FOX amongst different publications. Wish to skyrocket the success of your photo voltaic enterprise with top-notch leads? Go to this hyperlink to ebook a method name:

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